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Ouch, ouch ouch. Flavors From Afar owners Nancy and Gary Krabill wasted no time going to Zituna after seeing my Dallas News story and shopping video in which I mention the bargain price for Paesano olive oil.
Those turned out to be fighting words. They bought a bottle of the oil and invite anyone to taste it up against the olive oils they sell. Ouch, ouch, ouch. I wasn't saying it was as good as Jim Henry's Texas Olive Ranch olive oil or any number of Italian imports.
Paesano did win a couple of Los Angeles Fair awards in 2005-2006, and if I'm going to be cooking or sauteing, I'll use an oil like that. But only the high-end stuff goes into salad dressings, sauces, finishing and the like.
Nancy and Gary are unbowed. They are offering an "oil change" program wherein you bring your old or "bargain bin" olive oil and swap it out for a new bottle of one of their extra-virgin olive oils for 10 percent off. Just ask for the "WD-40" discount at the store, 6712 Snider Plaza.
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Zituna was very busy today with a lot of new customers. They were completely sold out of the Paesano olive oil. Whatever the folks at Flavors From Afar say, you did good telling people about Zituna. Keep up the good work!