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September 2008
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English wine merchants Berry Bros. & Rudd undertook to make some predictions about the state of wine 50 years hence in the Berrys' Future of Wine Report that you can link here or here. It's especially fascinating given that, 50 years ago in 1958, the top-sellers in the world were German, fortified (like port) and sweet wines, which barely merit a ripple today. The report also takes climate change into account, whose effects we are possibly already seeing in Australia, which is suffering from extreme drought conditions, and in England, where Champagne growers are eying the chalky soil of the South Downs. The report also predicts the rise of China as a major wine-growing nation, the development of big brand wines and New New World wines (think multiple-country blends), floating vines and sommelier bees. It's a fun and provocative read for wine geeks and the rest of us, too. Shanghai Shiraz, anyone? |
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