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Roger Staubach: not a coffee baron

3:47 PM Mon, Jul 14, 2008 | Permalink |
Cathy Barber

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Dallas Morning News Business columnist Cheryl Hall shares this tale about Roger Staubach. You know him, right? Or maybe not. Read on:

NO, ROGER STAUBACH DOES NOT SELL COFFEE
In 2007, Roger Staubach was honored with the Horatio Alger Award in Washington, D.C. - along with Howard Schultz, the founder of Starbucks Coffee Co.

The three-day event focuses on high school scholarship winners from severely disadvantaged family situations.

"The kids all knew that the Starbucks guy was there," recalls the 66-year- old former Cowboy turned real estate executive. "Even after the third day, some of them were coming up to me and saying 'Hey, Mr. Starbucks, I love your coffee.' I'd tell them, 'No, that's Mr. Schultz. He's Starbucks.'

"I asked Schultz at the deal, 'Do you think I could start up a Staubach's Coffee? Would that infringe on your naming rights?' And he said, 'Yeah. I'd have to sue you for that.' "

The Staubach Co. chairman says it's a frequent fumble that he finds hilarious, albeit humbling.

"We had a temporary receptionist in D.C. who came in and after a full day there, she still thought she was working for Starbucks Coffee."

And no, she didn't get a starting position.

Roger Staubach, former Dallas Cowboy, now real estate tycoon

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Roger Staubach: not a coffee baron

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