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1950s Crisco ad touts: "It's digestible!"

10:49 AM Tue, Apr 29, 2008 |  | 
Christopher Wynn/Reporter    Bio |  E-mail  |  News tips

crisco.jpg

I came across this gem in the May 1952 issue of Better Homes & Gardens while researching a story for the May issue of F!D luxe.

The only thing more frightening than the high-fat fried doughnut recipe in this Crisco ad is how the company brags that it's: "Truly digestible!"

As opposed to ...



Comments

... modern fat byproducts advertising that they're indigestible.


I love this ad. I miss the days when Game Show Network played all the old black-and-white game shows, thereby giving people today possibly the truest window into the world of the 1950's.







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