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Fly the wines

10:00 AM Thu, Jun 28, 2007 |  | 
Kim Pierce   E-mail   News tips

Wine producer Sean Minor, who's just launching his 4 Bears label, has made it part of his marketing strategy to get his wines into every Southwest Airlines destination in the country. "Southwest is such a pleasure to fly, and I started realizing that the markets I wanted to hit in the first couple of years were their destinations."

While he's racking-up those segments, he's just introduced three wines to North Texas: his 2005 Dry Creek Valley Sauvignon Blanc, 2004 Central Coast Chardonnay and 2002 Napa Valley Cabernet Sauvignon. He made them, he says, to be "Monday through Thursday wines that are good enough to serve Friday night." With all of thee beauties coming in under $15 a bottle, he's succeeded in creating a balanced, accessible portfolio. They're at Central Market.



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